Front: A Poetic Expression in Fine JewelryDesigners Nardin Sabounchi and Masoumeh Salehi Craft a Unique Bracelet Inspired by Persian Poetry
Front, a collection of bracelets designed by Nardin Sabounchi and Masoumeh Salehi, is a unique blend of art, culture, and technology. Inspired by the verses of renowned Persian poet, Sohrab Sepehri, the collection is a testament to the transformative power of perspective. The design, which won the Silver A' Jewelry, Eyewear and Watch Design Award in 2021, is a reflection of the designers' belief in the importance of point of view over perception itself.
The Front bracelets are designed to be viewed from the front, hence the name. The overall form of the bracelets is a complete circle, with intersecting lines forming the decoration. This unique design approach sets the collection apart from other jewelry pieces. The bracelets are lightweight and durable, making them suitable for everyday use while maintaining a chic and stylish aesthetic.
The realization of the Front collection involved 3D design and printing technology. The designers used a 3D-printed wax mold to cast the bracelets in silver, ensuring the highest quality of material. The bracelets are also available in other metallic materials such as gold, steel, platinum, and various color platings.
The design process was not without its challenges. The internal and interlacing decoration of the bracelets made it difficult to scale the final product to fit on the wrist. The designers also had to carefully select the materials for the 3D printing process to ensure the purity of the final product. Despite these challenges, the designers were able to successfully create a collection that is both beautiful and meaningful.
The Front collection is a tribute to Sohrab Sepehri, whose life and works have greatly influenced the designers. The designers sought to embody Sepehri's lifestyle of simplicity, modesty, and receptivity in their work. The result is a collection of bracelets that not only serve as a piece of fine jewelry but also as a poetic expression of the designers' admiration for Sepehri.
In conclusion, the Front collection is a testament to the power of design and technology in creating meaningful and unique pieces of art. The designers' ability to overcome technical challenges and their commitment to their vision have resulted in a collection that is not only aesthetically pleasing but also deeply symbolic. The Front collection is a reminder that art, in all its forms, has the power to inspire and transform.
Project Details and Credits
Project Designers: Nardin Sabounchi
Image Credits: Photographer and Videography: Tina Tinati 2021
Project Team Members: Nardin Sabounchi, Masoumeh(Niloufar) Salehi,
Project Name: Front
Project Client: Nardin Sabounchi